About

Meredith Xavier

Founder

Meredith Xavier obtained her B.A. in Art History from Pepperdine University and her M.Litt. in the Fine and Decorative Arts from the University of Glasgow. She studied architecture at Oxford University in England and traveled extensively through Europe while completing her dissertation. Meredith worked as a researcher and writer for the Museum of Fine Arts in Houston before entering the decorative arts world as an auction coordinator for Christie's Auction House in Beverly Hills. Her passion for the decorative arts and interior design industry led her to start Ligné Agency in Los Angeles in 2009. Today Meredith's focus is on growing the brands of her global client base through business development consulting, brand partnerships, media relations and sales. Meredith is on the board of the Decorative Furnishings Association, a business contributor for Forbes, member of the Forbes Agency Council and co-founder of the Créateurs Design Association and Créateurs Design Awards.

Ashlynn Turner

Executive Director

Ashlynn Turner brings a dynamic background in journalism and brand storytelling to the world of strategic communications. After graduating from Kansas State University with a degree in Broadcast Journalism, she launched her career at KPRC Channel 2 News in Houston, covering significant national events including the 2016 Olympics and presidential inauguration. Transitioning from broadcast journalism to public relations and brand marketing, Ashlynn discovered her true passion: telling compelling brand stories. She supports lifestyle brands in high-end interior, furniture and hospitality industries, helping them amplify their narratives worldwide. Her comprehensive service portfolio includes media relations, book launch coordination, business development, speaking engagement management, event planning, email marketing, copywriting, and social media strategy. Leveraging her storytelling expertise and deep understanding of design, Ashlynn creates innovative marketing approaches that drive brand growth across social, online, and print platforms.

Contributor

Articles

Common Complaints New Clients Have About Past Agency Partners

Meredith Xavier talks to Forbes about complaints that new clients commonly share about previous agency partners, giving them a chance to avoid similar pitfalls and refine their services accordingly to better meet client needs and expectations.

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Ways To Keep Agency-Client Partnerships Fresh And Exciting

An effective way for agencies to avoid the negative impacts of client churn is to keep the working relationship vibrant and exciting—for both sides. Meredith Xavier shares her expert insights into how an agency can keep its partnerships with top, longtime clients fresh and dynamic as they evolve together over time, creating both sustainable success for clients and a sense of fulfilling achievement for agency teams.

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Agency Leaders On The Important Business Functions They Outsource

Outsourcing certain essential business functions can allow an agency to focus more on its core competencies, enhancing efficiency and innovation. Moreover, partnering with outside firms can actually result in improved service quality, not to mention cost savings.

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Why AI Will Never Fully Replace Humans In 19 Agency Service Areas

Artificial Intelligence Isn’t A Storyteller: AI-generated content lacks depth, soul and the ability to tell a story that evokes an emotional response. While it’s a valuable tool for scheduling, list building and data development, it will never be able to replace humans when it comes to original, thought-provoking creative content that allows business owners and brands to tell their stories. - Meredith Xavier, The Ligné Group

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14 Big Mistakes To Avoid When Creating A Press Release

It's important that press releases be actually useful to the press — meaning there should be dynamic, informative firsthand quotes that journalists can pull to incorporate into their articles. Journalists should not have to reach out for more information after receiving the release — everything to complete their story should be there already. - Meredith Xavier, The Ligné Group

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Three Quick Communication Tips To Help You Get Ahead In The Modern Workplace

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Three Client Communication Fails You Didn't Know You Were Making (And How To Fix Them, Fast)

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Planning To Scale Your Agency? Ask Yourself These Three Questions First

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