About

Meredith Xavier

Principal & Founder

Meredith Xavier obtained her B.A. in Art History from Pepperdine University and her M.Litt. in the Fine and Decorative Arts from the University of Glasgow. She studied architecture at Oxford University in England and traveled extensively through Europe while completing her dissertation. Meredith worked as a researcher and writer for the Museum of Fine Arts in Houston before entering the decorative arts world as an auction coordinator for Christie's Auction House in Beverly Hills. Her passion for the decorative arts and interior design industry led her to start Ligné Agency in Los Angeles in 2009. Today Meredith's focus is on growing the brands of her global client base through business development consulting, brand partnerships, media relations and sales. In addition to running Ligné Agency and her international distribution company, Ligné International, Meredith is a business contributor for Forbes, member of the Forbes Agency Council and co-founder of the Créateurs Design Association and Créateurs Design Awards. She also currently serves as President of the Decorative Furnishings Association.

Yuri Xavier

Partner, Global Affairs

A native Brazilian originally from Rio, Yuri Xavier lived in Paris and Buenos Aires before finally moving to the United States in 2004. He has traveled to over 45 countries and is fluent in Portuguese, Spanish and English. Starting his career in the luxury industry at Fendi Casa in Los Angeles, he worked his way up to executive leadership positions at Saks Fifth Avenue, Neiman Marcus and Mulberry. During his career in luxury retail, Yuri lead over 45 team members bringing exponential growth to each brand by generating a total of 50 million dollars in sales.

Since joining Ligné in 2012. Yuri has expanded the company’s branches by opening doors to international markets and developing crucial partnerships with brands and fairs such as Maison&Objet and Design Shanghai. Yuri’s expertise brings an in-depth understanding of the luxury market and a clear vision on business strategy, marketing and distribution. He is focused on creating brand awareness, lasting corporate partnerships, licensing and distribution opportunities for Ligné clients worldwide. Yuri is also founder of the Créateurs Design Association and Créateurs Design Awards.

Contributor

Articles

Common Complaints New Clients Have About Past Agency Partners

Meredith Xavier talks to Forbes about complaints that new clients commonly share about previous agency partners, giving them a chance to avoid similar pitfalls and refine their services accordingly to better meet client needs and expectations.

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Ways To Keep Agency-Client Partnerships Fresh And Exciting

An effective way for agencies to avoid the negative impacts of client churn is to keep the working relationship vibrant and exciting—for both sides. Meredith Xavier shares her expert insights into how an agency can keep its partnerships with top, longtime clients fresh and dynamic as they evolve together over time, creating both sustainable success for clients and a sense of fulfilling achievement for agency teams.

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Agency Leaders On The Important Business Functions They Outsource

Outsourcing certain essential business functions can allow an agency to focus more on its core competencies, enhancing efficiency and innovation. Moreover, partnering with outside firms can actually result in improved service quality, not to mention cost savings.

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Why AI Will Never Fully Replace Humans In 19 Agency Service Areas

Artificial Intelligence Isn’t A Storyteller: AI-generated content lacks depth, soul and the ability to tell a story that evokes an emotional response. While it’s a valuable tool for scheduling, list building and data development, it will never be able to replace humans when it comes to original, thought-provoking creative content that allows business owners and brands to tell their stories. - Meredith Xavier, The Ligné Group

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14 Big Mistakes To Avoid When Creating A Press Release

It's important that press releases be actually useful to the press — meaning there should be dynamic, informative firsthand quotes that journalists can pull to incorporate into their articles. Journalists should not have to reach out for more information after receiving the release — everything to complete their story should be there already. - Meredith Xavier, The Ligné Group

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Three Quick Communication Tips To Help You Get Ahead In The Modern Workplace

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Three Client Communication Fails You Didn't Know You Were Making (And How To Fix Them, Fast)

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Planning To Scale Your Agency? Ask Yourself These Three Questions First

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